Overview | Case Studies
Do you really know what drives your brand loyalty?
Brand connection is driven by unconscious emotional factors that are difficult to detect with traditional research. We can help you identify them.
Emotions power brand loyalty.
Emotions drive sales. Emotional Logic helps you quantify how emotions impact your bottom line and what you can do to increase repeat purchases.
How is my advertising affecting my brand perception?
Emotional Logic helps you measure implicit effects your advertising has on brand perceptions and loyalty.
Develop more powerful communication
Emotional Logic enables you to take control of the implicit messages of your communication. Use Behavioural Science to develop brand connection and influence decisions.
3x
More brand engagement
4x
More persuasive adverts
45%
More loyalty
Develop more powerful communication, strengthen brand connection and gain more repeat custom with Emotional Logic.
Case Studies
Brief:
A retail brand had high brand awareness, a positive brand image and good one-off usage penetration but was struggling to generate repeat purchasing. Customer satisfaction of the purchase was also very positive. Emotional Logic was asked to identify why the positive brand image was not translating into long-term usage.
New Insight:
Research identified that the current brand factors that were being tracked had very little influence over sales. We revealed which factors were actually driving sales and as a result the brand was able to more than double their rate of repeat purchasing.
Save the Children
Top Gear Magazine
Jaguar Land Rover