The project with Emotional Logic really helped unlock true insight on the motoring purchasing journey, and in turn allowed us to build great relationships with car manufacturers. Our experience of working with them was really positive and led to smart, actionable insight.
For the first time we have a clear, collective and concise evidence based message to take to both motoring manufacturers and media agencies about the impact of advertising in print and digital motoring magazines. The research has gained a lot of interest and traction within the industry.
We gained an enormous amount of value from the work we did with Emotional Logic - for such a compact study it delivered insight that went on to be incredibly useful, for Land Rover it helped us nuance our communications focus, complimenting our traditional brand health work and for Jaguar fed into our brand model redevelopment. I would certainly recommend Emotional Logic on this basis.
Emotional Logic really helped us to get a deeper understanding of how consumers really shop instead of how they think they shop delivering clearly structured learnings and tangible insights we could immediately put into action
The work conducted with Emotional Logic has given us insight into what is truly driving shopper behavior in in the in-store environment. The results were clear, insightful and robust and have enabled us to make changes that are directly resulting in sales increases. The team were a pleasure to work with and I would recommend them.
Emotional Logic has added a lot of value to a research project that was very important to us. The team did go the extra mile(s) to make sure that we didn't leave any stones unturned and delivered results that will form a strong basis to how we work in the future. It's been a real pleasure working with such a dedicated and professional team.
Emotional Logic delivered an innovative approach to a complex business issue and the debrief was clear and succinct with concise findings that we were easily able to share.