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Get closer to

brand connecting moments

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instinctive reactions

Watching TV at home.

habitual decisions

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real life behaviours
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subconscious influences

Insight that delivers business impact

Buying behaviour is driven by consumers’ unconscious instincts. No other agency knows the consumer’s unconscious mind better than Emotional Logic. For over a decade we have been specialising in understanding how the unconscious mind works, how it reacts to brands, communication and store environments and essentially how it can be influenced for the benefit of your business. And because unconscious consumer reactions are habitual, our insight is twice as strongly correlated with actual behaviour. Giving you more power to influence sales.

Research solutions

Own the critical subconscious factors that drive consumption in your category.

Optimise the subconscious effects of packaging to attract more attention and convert buyers.

Increase the powerful unconscious effects your brand communication has on viewers.

Optimise the subconscious power of your in-store presence to engage more buyers.

People we work with

Ground-breaking insight
Working with Emotional Logic will revolutionise your understanding of customers and their true motivations. Get a massive jump ahead of the competition and bust the myths in your sector or product category.
Tried & tested solutions
Based on the latest insight from neuroscience our innovative techniques are proven to deliver actionable insight across product categories. Our tools have been successfully applied on over 100 brands and in more than 30 countries world-wide.
Actionable results
Though our methods may be complex – your debrief will be clear, concise and full of directly actionable insights. Cutting edge retail destinations, store fixtures, ad campaigns and standout packaging have been built on our insight.

What our clients think

Read our blog