Buying behaviour is driven by consumers’ unconscious instincts. No other agency knows the consumer’s unconscious mind better than Emotional Logic. We specialise in understanding how the unconscious mind works, how it reacts to brands, communication and store environments and essentially how it can be influenced for the benefit of your business.
The BID board engaged Emotional Logic to research how digital products or services could collectively aid Manchester BID’s retail members. The final report to the board was warmly welcomed and I would like to thank all the Emotional Logic team for their hard work, expertise and patience as they rapidly increased our knowledge of the digital world
Emotional Logic really helped us to get a deeper understanding of how consumers really shop instead of how they think they shop delivering clearly structured learnings and tangible insights we could immediately put into action
The work conducted with Emotional Logic has given us insight into what is truly driving shopper behavior in in the in-store environment. The results were clear, insightful and robust and have enabled us to make changes that are directly resulting in sales increases. The team were a pleasure to work with and I would recommend them.
Emotional Logic has added a lot of value to a research project that was very important to us. The team did go the extra mile(s) to make sure that we didn't leave any stones unturned and delivered results that will form a strong basis to how we work in the future. It's been a real pleasure working with such a dedicated and professional team.
Emotional Logic’s unique methodology allowed us to gain insights into the emotional connections consumers form with the charities they give to. This is extremely valuable information for us and will allow us to form better relationships with our current and future supporters.