Emotional Logic provides Behavioural Science based consumer research proven to deliver commercial results.
Closer to real behaviour
Our insights are statistically proven to be twice as close to real consumer behaviour and as a result have a stronger impact on sales. Giving you more power to influence consumer behaviour.
A decade of experience
As one of the pioneers of Behavioural Science based consumer research we have unrivalled experience across product categories and international markets.
Our approach has won multiple awards for achieving commercial results through innovative solutions. Including the Market Research Society award for New Consumer Insights.
Grow Brand Equity and Loyalty
Own the critical subconscious factors that drive behaviour in your category.
Optimise and Refine Packaging
Ensure your packaging hits the subconscious drivers that attract, engage and convert.
Build Engaging Digital and Ad Content
Increase the powerful unconscious effects your brand communication has on viewers.
Convert More Shoppers In-store
Optimise the subconscious power of your in-store presence to engage more buyers.
People we work with
Read our blog
LARIA’s One Day Conference
Awareness, Consumer Research, Events
Do people have to pay attention to advertising for it to work?
Awareness, Brand, Consumer Research, Memory, Subconscious
How social media is influencing our decisions
Business, Consumer Trends, Shopper Research, Social media, Subconscious
ATTENTION: the Metric that Matters
Ad testing, Brand, Consumer Research, Events, Experiment, Memory
We are taking part in Organic September!
Awareness, Consumer Trends, Sustainability
The impact women have had on psychology
Events, Inspiration, Memory