Innovative tools proven to deliver critical new insights
Eye tracking, fMRI, implicit testing – a plethora of techniques are available to measure subconscious reactions. But which work? How are they best applied? Benefit from our expertise as we have tested over 40 different techniques across categories and countries to identify which techniques are fit for purpose. Our integrated approach gives you the best of both worlds – cutting edge techniques applied expertly so they deliver actionable insight in an affordable way.