90% of the factors that influence consumers are subconscious and cannot be measured by self-report research, this is why Emotional Logic integrates tried and tested market research techniques with innovative tools from neuro science, psychology and NLP.
Experts in System 1 Research for over a Decade
Our techniques are statistically proven to be twice as strongly linked to actual consumer behaviour. We can help you uncover not only how System 1 thinking impacts buying behaviour in your category – but also how it integrates with System 2 thinking in real life consumer decisions. Our unique approach won the MRS award in New Consumer Insights 2018 and delivers clear, actionable results for brand development, communication testing, website optimisation, customer satisfaction and NPD.
MRS Award Winners for New Consumer Insight 2018
We have been delivering deeper consumer insight for clients such as Jaguar Land Rover, Unilever, Hilton Hotels and the British Heart Foundation in over 30 markets world-wide for more than 10 years.
We can help you to:
• Understand consumer buying motivations
• Overcome psychological barriers to purchasing
• Maximise the subconscious impact of packaging and advertising
• Understand how your advertising works in the context of different media
• Optimise in-store activity to attract, engage and convert more shoppers
If you are looking for a robust research process that delivers true new insight with directly actionable results then we would love to have a conversation with you.
Join us at the Insight Show in London on the 6th and 7th March 2019. Pop by our stand AV8 in Agency Village for a coffee and cake.
Please book a meeting time here to ensure we are available.
It would also be great if you could catch our presentation on the Priming Effect of Advertising on the Showcase Stage at 15.30 on the 6th of March.
We would love to see you there!
Can’t attend the Insight Show but would still like to find out how we can help you? – please drop us an email.
New to the Insight Show?
The Insight Show is THE event for market research and insight professionals in the UK. Attendance is free for all industry professionals. Register now for 2 days jam packed with industry experts, inspiring content and the solutions to your challenges.
January 28, 2019
Ad testing, Business, Consumer Research, Consumer Trends, Emotions, Shopper Research