Online shopping
What is online research? Online research can be defined as a research method that collects data via the internet. Traditional research techniques have taken a backseat over recent years and made room for these initiative methods. In comparison to traditional methods, online survey research has various benefits, for example, ease of access and is much […]
Shopper Research
As a business, encouraging customers to make an impulse purchase is a tried-and-true way to increase average purchase spend. It is an important chance for you to increase turnover, and according to invespcro.com, 8 out of 10 impulse purchases are made in a brick-and-mortar store. With the growth of e-commerce, consumers have a 24/7 ease […]
Emotions
In today’s western world, we are more distracted than ever before, but why? Attention. Think about what you do when you first wake up. Do you instantly grab your phone? Send a text message? Turn on the TV? How many brands have had an impact without you being aware? And how many do you remember? […]
Subconscious
Increase in social media Whilst in its infancy social media was primarily used to connect with friends and family; however, it has had a significant, and broader, impact on our lives in recent years. Nearly every aspect of our daily lives is linked to social media; and in the UK specifically, there are now 39 […]
Sustainability
Happy Organic September! We have decided to take part in Organic September, each week we have a specially selected farm box delivered from The Organic Pantry. The key reasons for doing this are to do our part for the environment and to live a healthier lifestyle! Organic September is a month-long campaign that has been […]
Shopper Research
The Insight Economy Report 2019 is distributed with The Times and highlights major trends and the latest developments of the growing market research sector. Find out about new tools and research approaches and hear from leading industry experts. You can register here to receive a free pdf copy of the full report. Make sure you […]
Consumer Trends
The Insight Economy Report 2019 will be published with The Times newspaper on Monday 29th of July. The report highlights major trends and the latest developments of the growing market research sector. Here is a preview of Emotional Logic’s article: Behavioural science helps brands focus on insights, not data Faced with an ever-increasing deluge of […]
Millennials
One of the most important trends to have emerged in recent years has been consumers’ shift from owning goods to experiences. A study by Harris Group found that 72% of millennials would rather open their wallets based on experiences rather than on material items. Spend on holidays and leisure activities were least impacted by recent […]
Millennials
The adoption of video streaming services has shown no signs of slowing down in the last few years. With more players such as Disney and Apple soon to launch their own platforms to join the likes of established brands such as Netflix and Amazon Prime Video, it looks like streaming media are definitely here to […]
Sustainability
With the rising awareness among the population about the impact humans have on the planet, regarding the depletion of natural resources, plastic in the ocean, carbon dioxide in the air and the endangering of species, consumers are becoming increasingly concerned with their own environmental footprint. More and more they are considering the sustainability of their […]
Shopper Research
Consumers are more and more likely to use reviews Electronic word of mouth communications are an increasingly important extension of traditional face-to-face WOM, widely regarded as one of the most influential factors impacting consumer behaviour. The propensity for people to read or write online reviews has been rapidly growing, as they make more and more […]
Shopper Research
90% of the factors that influence consumers are subconscious and cannot be measured by self-report research, this is why Emotional Logic integrates tried and tested market research techniques with innovative tools from neuro science, psychology and NLP. Experts in System 1 Research for over a Decade Our techniques are statistically proven to be twice as […]
Shopper Research
When credit cards replaced cash as the most common payment method behavioural economists recognised that people were spending more. They argued that payments with cash had been inducing a psychological pain, associated with the visibility of the physical reduction of money in the wallet. Credit cards on the other hand were associated with ease and […]
Shopper Research
Back in the 1950s, police in the city of Philadelphia used the term ‘Black Friday’ to describe the chaos on the day after Thanksgiving, when suburban shoppers and tourists flooded into the city before the big Army-Navy football game that was held on that Saturday every year. However, in the late 1980s, retailers somehow found […]
Subconscious
Stoptober is back for a seventh year, having driven more than a million quit attempts to date. Last year, nearly 400,000 smokers in England quit successfully, which is the equivalent to 1,069 smokers each day. Despite new smokers starting and ex-smokers relapsing, there are now 1 million fewer smokers in England comparing to 2014. Health […]
Shopper Research
Marketers are still heavily dependent on chronological age for targeting, marketing or sampling for research. The majority of people, however, do not identify with their chronological age group. They respond to brand, products and marketing communications as the age they see themselves as. The mental picture a marketing or brand manager has of the 65+ […]
Consumer Trends
I saved 10 cups, 7 water bottles and 11 pieces of cutlery last week by simply taking my own. Equipped with my e-coffee cup, chilly water bottle and reusable cutlery set I did my usual weekly tour of England. I did not actually go completely plastic free (as some of the food I bought still […]
Shopper Research
Increased availability of plant-based alternatives is certainly a factor which has helped drive this huge growth but what are the reasons behind this? Most vegans are young – it’s estimated that over 40% fall into the 15-34 age bracket and their main reason for choosing a vegan lifestyle is health, followed by environmental and animal […]
