Subconscious
In recent years there has been a lot of discussion about low attention processing – increasing evidence suggests that advertising can work even if people don’t pay direct attention to it. In fact, some theories state advertising works better if people pay less attention. However, this is only partly true. When people don’t really pay […]
Subconscious
Increase in social media Whilst in its infancy social media was primarily used to connect with friends and family; however, it has had a significant, and broader, impact on our lives in recent years. Nearly every aspect of our daily lives is linked to social media; and in the UK specifically, there are now 39 […]
Memory
When we are conscious, we are constantly aware of our surroundings (even if we don’t think we are), nevertheless, there are only so many hours our cognitive functions will allow us to remain focused for. Particularly, during day-to-day activities we will often trade our attention for subsidized content – therefore, the more time spent giving […]
Sustainability
Happy Organic September! We have decided to take part in Organic September, each week we have a specially selected farm box delivered from The Organic Pantry. The key reasons for doing this are to do our part for the environment and to live a healthier lifestyle! Organic September is a month-long campaign that has been […]
Memory
The most influential psychologists are often thought to be males, for example, Sigmund Freud, B.F. Skinner, Jean Piaget, along with other theorists. Unfortunately, the involvement of female psychologists is often disregarded; despite having brought ground-breaking contributions to the field of psychology, women faced discrimination due to their gender. In the early 1900s women had many […]
Retail
Expert reviews are a core feature of all major motor magazines – but do they actually influence sales? Emotional Logic conducted research with 2,000 car buyers and found that reading a motor magazine significantly changed their buying behaviour. After reading the motor magazine (in print or digital format) 63% of car buyers made changes to […]
Shopper Research
The Insight Economy Report 2019 is distributed with The Times and highlights major trends and the latest developments of the growing market research sector. Find out about new tools and research approaches and hear from leading industry experts. You can register here to receive a free pdf copy of the full report. Make sure you […]
Consumer Trends
The Insight Economy Report 2019 will be published with The Times newspaper on Monday 29th of July. The report highlights major trends and the latest developments of the growing market research sector. Here is a preview of Emotional Logic’s article: Behavioural science helps brands focus on insights, not data Faced with an ever-increasing deluge of […]
Millennials
One of the most important trends to have emerged in recent years has been consumers’ shift from owning goods to experiences. A study by Harris Group found that 72% of millennials would rather open their wallets based on experiences rather than on material items. Spend on holidays and leisure activities were least impacted by recent […]
Millennials
The adoption of video streaming services has shown no signs of slowing down in the last few years. With more players such as Disney and Apple soon to launch their own platforms to join the likes of established brands such as Netflix and Amazon Prime Video, it looks like streaming media are definitely here to […]
Events
We would like to thank everyone who came to see us at the Insight Show 2019 and helped us eat all those cupcakes. We had a great Show meeting you and learning about our sector. With the advances in technology and new inroads in Behavioural Economics this is a fantastic time for market research. […]
Sustainability
With the rising awareness among the population about the impact humans have on the planet, regarding the depletion of natural resources, plastic in the ocean, carbon dioxide in the air and the endangering of species, consumers are becoming increasingly concerned with their own environmental footprint. More and more they are considering the sustainability of their […]
Subconscious
Join us as we present our MRS Award winning case study with a holistic modern methodology that combines innovative survey techniques, eye tracking and behavioural economics thinking to reveal how reading a motor magazine influences the car buying process. An unmissable session for anyone who needs to understand how advertising really works. When budgets are […]
Social media
Some encouraging statistics from Experiential Marketing News show that 98% of consumers feel more inclined to purchase after attending a retailer’s event. 80% of attendees say that live demonstrations and free samples significantly help define their purchasing decision. Finally, 72% of consumers say friends’ social media posts about branded experiences make them more likely to […]
Shopper Research
Consumers are more and more likely to use reviews Electronic word of mouth communications are an increasingly important extension of traditional face-to-face WOM, widely regarded as one of the most influential factors impacting consumer behaviour. The propensity for people to read or write online reviews has been rapidly growing, as they make more and more […]
Shopper Research
90% of the factors that influence consumers are subconscious and cannot be measured by self-report research, this is why Emotional Logic integrates tried and tested market research techniques with innovative tools from neuro science, psychology and NLP. Experts in System 1 Research for over a Decade Our techniques are statistically proven to be twice as […]
Shopper Research
When credit cards replaced cash as the most common payment method behavioural economists recognised that people were spending more. They argued that payments with cash had been inducing a psychological pain, associated with the visibility of the physical reduction of money in the wallet. Credit cards on the other hand were associated with ease and […]
Consumer Research
Emotional Logic won the 2018 Market Research Society Award for New Consumer Insight for a project delivered for Dennis, Haymarket, Bauer and Immediate Media. This is what the judges said about our paper: This paper is an excellent example of the truly modern holistic research project: innovative survey techniques, combined with eye-tracking and behavioural economics […]
