Webinars
Missed our webinar? Catch up on key insights below or watch it now. Sustainability Seminar Plastic packaging, sustainable fashion, going vegan – all make regular headlines. But how many consumers really hold those beliefs – and how many actually change their buying behaviour based on this? And has COVID 19 not put a stop to […]
Uncategorised
Department stores have been around since the 19th century and were once the place to be on many High Streets, however, these days shoppers are looking elsewhere for their purchases. Around two years ago, House of Fraser had announced the closure of 31 shops, affecting 6,000 jobs (as part of a rescue deal), while in […]
Shopper Research
Throughout 2020 the fashion industry has suffered a major hit, with 43% of consumers saying they are less interested in buying things than before (Emotional Logic). This will have a greater impact on the global fashion industry on a whole, changing fashion, forever. Designers and brands need to be current and adapt to time, trends […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Behavioural Insight Seminar The lockdown has dramatically shifted consumer’s relationship with food and drink. An increased focus on health and wellbeing is balanced against the urge for comfort eating. Consumers want to live more in harmony with the planet but at the […]
Pack Test
Why now is a good time to launch your new product Consumer habits have been upset. Many were on autopilot when buying – now the vast majority have shopped at different supermarkets, bought different brands and switched to online shopping. Our COVID-19 Tracker shows that 38% of consumers have discovered new brands during lockdown that […]
Shopper Research
Retail sales have taken a knock due to lockdown. 43% of consumers also say they are less interested in buying things than before (Emotional Logic), with clothing and footwear the hardest hit and most non-food categories going down. And while people are spending more on groceries (25%), alcoholic drink expenditure overall has remained the same […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. An essential session for retailers, destinations and hospitality venues. Diane Wehrle, Marketing and Insights Director, Spring Board and Annett Pecher, Director, Emotional Logic provide an overview of the retail destination landscape over the past few weeks of reopening and provide a forecast […]
Marketing Strategy
Consumer behaviour is changing due to the pandemic. Attitudes and values are shifting and this has a strong effect on buying behaviour (Please see our Trends Report for more details). There are three key trends in behaviour that will continue even after the crisis eases and brands are already using them to help reposition and […]
Awareness
Media consumption has increased – Video on demand, digital video and social are the winners Being stuck at home it is no surprise that overall consumption of media has increased. The number of people who are watching TV has increased as has the time spent doing so – but this trend splits across different types […]
Travel
UK Holidays are the first port of call The government advises against non-essential travel abroad and plane travel is seen as the highest risk factor during a holiday (TI Media), so holidays abroad are less likely to be considered in the short term. 73% say their next holiday will be in the UK, a significant […]
Travel
UK Tourism – What will the season bring? From 4th of July accommodation providers, restaurants and museums are opening their doors across England. This is good news for the tourism sector and hopefully operators can salvage some of the 2020 season. Here we look at some key questions and we have 5 key tips on […]
Shopper Research
It is undeniable that we are seeing major shifts in consumer behaviour. Not only does this crisis have economic repercussions which will impact on consumption, consumers also had time to reflect and this had led to a re-evaluation of their priorities in life. Of course not all changes will continue post lockdown – however some […]
Sustainability
On thing is clear – we are at a crossroads and consumer and shopping behaviour will change dramatically as a result of this crisis. Of course there will be economic impact, loss of jobs, loss of discretionary income – but there is also a change in consumer motivations and that will make this crisis have […]
Shopper Research
Big events change what consumers value and how they buy. The 2008 recession dramatically altered buying behaviour and the COVID-19 lockdown is shaping future buying behaviour right now. Very often major events don’t create new trends, they simply speed up or galvanise existing behavioural changes. But which changes are temporary and which are here to […]
Emotions
How well you are coping with the lockdown may well depend on your circumstances – for those who are with family in a house with garden it will be easier to cope than single people in a flat with no outdoor spaces. We are all less happy since lockdown began – but exercise and keeping […]
Emotions
As the UK lockdown has been extended by at least 3 more weeks, we thought it would be a good idea to check how people are coping. Our survey of 1,000 UK adults [Source: Emotional Logic] reveals that 55% of the population are OK with the lockdown, only 13% are hating it and 32% are […]
Sustainability
For many years Emotional Logic has been using the image of an iceberg to illustrate our research approach – emphasising that our research digs deeper and goes underneath the surface. And just like the iceberg the majority of human cognitive activity is beneath the surface – so it is the perfect analogy. However, icebergs have […]
Shopper Research
COVID-19 has brought a lot of uncertainty into our lives, and it has highlighted how important it is to make decisions quickly. Consumer behaviours are shifting dramatically, many retailers and manufacturers have already faced a huge hit which can be extremely damaging for some businesses. This applies particularly to retailers who are selling non-essential items, […]
