Shopper Research
Register now for your free sample of our Post COVID Consumer Report. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. New evidence from UK, US and European consumer research reveals the psychological shifts that have occurred and their impact on short and long-term consumption […]
Shopper Research
With lockdown happening and shopping malls being closed, consumers have turned to supermarkets for their latest fashion trends. For the past year we’ve lived in the same clothes (or PJ’s…) and although fashion hasn’t been at the top of the priority list, consumers are starting to get bored of being in the same pieces – […]
Shopper Research
The past year has been a bit of a whirlwind – the unimaginable happened – we entered a global pandemic. COVID-19 has undoubtedly changed the way we live our lives, whether it be visiting family and friends in their house or jumping on an airplane for a last minute get-away. Both of those examples were […]
Charity
My name is Elizabeth, I’m 24-years-old from the North East of England and I work for Emotional Logic. Over the past two and a half years I’ve lost all of my grandparents. It hasn’t been easy. First my Granda to cancer, secondly my Nana to a heart attack, and thirdly my Grandma to COVID. Its […]
Shopper Research
Where do your beliefs and opinions come from? If you’re like most people, you feel like your actions are rational and logical, based on your many years of experience. However, in reality, each and every one of us are susceptible to a tricky problem known as confirmation bias. Our beliefs are often based on paying […]
Travel
The tourism industry has been helpless throughout the coronavirus pandemic. The industry that brought us closer together by making travel and tourism easy and affordable is useless: in comparison to a virus that demands us to shelter in one place. Seeing how coronavirus has affected tourism is difficult, as the data changes as quickly as […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. About this webinar Online shopping is at a record high and more and more of our lives are moving into the virtual world. But is your website delivering the results you want for your business or organisation? Could it work harder to […]
Shopper Research
Different types of shoppers have a different approach when it comes to spending time and money on clothing and other non-essential items. If you have a look around a brick-and-mortar store, you can easily identify the different types of shoppers around you. There are the loyalists, impulse shoppers, trend setters and those on a mission […]
Shopper Research
With online shopping looking like the most popular way to be purchasing Christmas presents, I wonder how early people are starting and which sites they will be using? The introduction of events such as Prime Day, Black Friday, and Cyber Monday means we spend more in October and November, as many shops have extended the […]
Uncategorised
Consumers don’t make rational purchase decisions. Humans are programmed to conserve energy so when it comes to making purchase decisions we use shortcuts. We cannot possibly evaluate all the options – otherwise we would spend hours in the supermarket or store. These short cuts are often irrational and influence buying behaviour. If you know how […]
Millennials
As the months have been passing, the COVID-19 pandemic has managed to shake up day-to-day life and have an impact on communities across the world. No industry has been left untouched by the effects of COVID-19, but one topic that has not often been at the centre of the discussion is the impact the pandemic […]
Shopper Research
According to the Bank of England, a typical household in the UK spends over £2,500 each month. But in the run-up to Christmas, our spending habits change dramatically. Over the Christmas period, we buy A LOT more! Typically, the average household spends over £800 extra in December alone. The money spent on a lot more Christmas celebrations/going […]
Shopper Research
UK consumers sent 300,000 tonnes of textiles to be burned or dumped in a landfill in 2018. The term fast-fashion has been in the public eye a lot over the years, but what does it mean? For us to be able to move past the fast-fashion phase and into a more sustainable industry, we need to know what we […]
Hisotry
As October heralds the start of Black History Month in the UK, we have decided to take a look at how brands are celebrating the Black British community in what has been a historic and troubling year. 2020 has been a pivotal year for the Black community; after protests took place around the world, the […]
Uncategorised
We are attending the Virtual Fall Event 2020 on October 27-28th, 2020. Catch our session: How to use behavioral insight to convert more shoppers As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some […]
Travel
Happy World Tourism Day! On the 27th of September every year, the world celebrates the World Tourism Day – this was established by the UN World Tourism Organization (UNWTO). The overall aim of World Tourism Day is to raise awareness that tourism is key to the international community and to show how it affects several […]
COVID-19
Join Behavioural Experts Emotional Logic to find out how consumers feel about charitable giving now, how charities can adjust to the new normal, and learn from some charities who developed innovative new ways to raise support. Register for How to help your charity to master the new normal on Sep 25, 2020, 11:00 AM BST Throughout the […]
Uncategorised
Consumers want more. As consumers begin to say their piece on single-use plastic, it came to everyone’s attention that consumers want plastic gone. Plastic packaging is used for everyday products – from food and drinks to personal care items – which is a large part of the problem. And opinions are changing. People are starting […]
