Emotional Logic provides Behavioural Science based consumer research proven to deliver commercial results.
Closer to real behaviour
Our insights are statistically proven to be twice as close to real consumer behaviour and as a result have a stronger impact on sales. Giving you more power to influence consumer behaviour.
A decade of experience
As one of the pioneers of Behavioural Science based consumer research we have unrivalled experience across product categories and international markets.
Our approach has won multiple awards for achieving commercial results through innovative solutions. Including the Market Research Society award for New Consumer Insights.
Grow Brand Equity and Loyalty
Own the critical subconscious factors that drive behaviour in your category.
Optimise and Refine Packaging
Ensure your packaging hits the subconscious drivers that attract, engage and convert.
Build Engaging Digital and Ad Content
Increase the powerful unconscious effects your brand communication has on viewers.
Convert More Shoppers In-store
Optimise the subconscious power of your in-store presence to engage more buyers.
People we work with
Read our blog
What is driving the Experience Economy?
Consumer Trends, Experience Economy, Millennials
How Netflix is changing our eating habits
Brand, Consumer Trends, FMCG, Millennials
Insight Show 2019
Consumer Research, Events
How to do sustainability right
Consumer Trends, Corporate Social Responsibility, Pack Test, Shopper Research, Sustainability
Must see sessions at the Insight Show
Ad testing, Brand, Business, Consumer Research, Emotions, Experiment, Subconscious
The Dos and Don’ts of Experiential Marketing
Brand, Emotions, Millennials, Retail, Social media