fixtureOptimiser

Fixture Optimiser

Decode how consumers really shop
Over 90% of the factors that influence shoppers in-store work on a subconscious level and therefore cannot be detected with traditional market research techniques. Fixture Optimiser detects and quantifies those factors, enabling you to maximise engagement and sales conversion in-store.
This innovative technique combines eye tracking, biosensors, observation and specialist depth interviews to reveal what really happens in-store.

Our methodology combines:

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Eye Tracking

Reveals what captures shoppers’ attention and what triggers key shopping behaviours observed in store

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Biopsychology

Physiological measures identify stress and excitement levels and pinpoint specific triggers for emotional reactions

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NLP Depth Interviews

Apply language patterns from Neuro Linguistic Programming to reveal the underlying emotional drivers that influence purchasing

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Observation

In-store video recording quantifies how many shoppers display different behaviours and measures sales conversion

MRS Award recognised technique

Understand how shoppers really navigate a fixture or in-store environments

Decode how fixtures attract, engage and convert

Quantify sales impact of design elements, shelf position and packaging

Activating unconscious drivers in-store increases sales conversion by up to 200%
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Statistically prove the value of design elements and benchmark against competitors

Wine

Our solution works in any retail or leisure environment – not limited to store fixtures

Basket

Tried and tested across all store formats from hypermarket to trader stalls

Globe

Emotional Logic is a global agency and can help you realise shopper research in more than 30 markets world-wide

To find out how Fixture Optimiser can help you increase conversion rates in store please Email Us .